It can be quite hard to compete with other websites when it comes to attracting internet users to a specific website. If the site is in a popular field, like cars for example, then the competition is high due to the amount of Google searches being carried out. However, if a less popular field is being targeted then it's difficult because not many people are searching for that specific field anyway.
It's good to use keywords, meta tags, and other SEO techniques, but what many people forget is how Google ranks certain sites on their search engine. bitsecures.com Yes, they do take into account well-optimised content, but many people forget that updated and useful content is being increasingly used as the determining factor. And that's where online news submission comes in.
In the past, a smattering of SEO was enough to get one's website to the top of the list, but with the recent Google Panda updates and the changes to these algorithms, it's the content which is reigning supreme. And that's why online news distribution is the perfect way to get websites to the top of the Google rankings.
The Power of News
It's well-known that millions of people all around the world look to the internet when it comes to finding out about the world and the latest news associated with different parts of it. And, to Google, this is relevant and updated content. This is why online news distribution with a link in a resource box can really drive traffic to a specific website.
But users who decide to take this route must make sure that they strike the balance between relevant news whilst minimising the competition. If it's a major news story then it's going to be carried by news websites all around the world, and that will make it impossible to make any impact on the Google rankings. But if it's not relevant then nobody will be searching for it.
Personal or Directory Submission?
Personal submission is the use of press releases on the website which is attempting to have traffic driven to it. This is one of the best ways to bring traffic to a website, but the only issue is that this can only be used once. If it doesn't work and other sites are considered to be more valuable then this can be a real problem, especially if it's a major news story.
Online news submission to directories, on the other hand, allows users to submit similar press releases or articles to multiple websites. This means that more websites will be pointing to the desired website. Whilst this will certainly increase the Google ranking of a website, the only way to get people on the website is for them to actively decide to click through to that website. This means that people might decide to read the news on an external website but might not decide to click on the inserted link.
How Online News Services Can Increase Business
Everybody is always looking for innovative ways to increase their business, to increase the amount of traffic to their websites and other ways to get their name, their brands, services and products to the consumers that will use them. One of the latest buzz applications in the Internet marketing sector is Online News Submission.
What it basically is, is a company that will take your companies details, list of services, products, what you do, how you do it and where you are. Then they jazz your information up; send it through to the PR department, where a clever writer puts together a sensational, but informative press release about your company. Once you have approved the press release, they go live and upload it to the web, through thousands of internet portals and online news services all over the world and immediately your product has reached millions it wouldn't have been able to otherwise.
Not only do the companies prepare your complete press release, part of their package is Online News Distribution, so without you having to search for platforms about where to release your news article, part of their service is that they do all of that for you. They already have a well connected data base of outlets and an unprecedented ability to reach a diverse sector of journalists, bloggers, online news platforms, potential customers and buyers.
It doesn't matter if you have never written a press release or news article before, you don't have to go and learn how to do that, or employ a copywriter or journalist to do so, an Online News Service Company will do all of that for you. It will be like employing an entire PR company to take on your media and news coverage without having to break the bank,
Social media, express media coverage, SEO submissions and national and international press are all platforms and sectors that a unique service like this will launch your company, services and brand from. By reaching the right people in the right sectors your brand will headline and reach the best people, the people that need to know.
All industries, sectors and professions can benefit from this kind of publicity. Small business and sole proprietors will be able to target audiences around the world, with the launch of a few strategic press releases that will reach a niche target market. Think about how we search for businesses, companies and services today. Do we haul out a service directory; look them up in our local telephone directory? No, we search for them online, using multiple search engines to get a variety of sources.
Once we have made a short list of our preferences we then search social media and social media forums to get the good, the bad and the ugly references and opinions from consumers that have tried and bought and let the world know what it is that they thought. Doesn't it make sense then to use an online news submission type company that will take care of all your PR needs, and then strategically place your information in the right hands using online news distribution methods? Can you actually afford not to?
Online News - Pros and Cons
The newspapers were hardly getting used to the news being telecast on the television, when all of a sudden the advent of the internet brought a crucial blow to the newspaper industry. Most of the newspapers have not been able to withstand the onslaught of the internet and have been forced into closure. Let us first see the basic difference between the newspapers and e-news.
Pros of the online news
The advantages of online news are mainly for the readers. Some of these advantages are as follows.
The e-news is much faster than the newspapers. The moment something happens in any part of the world it gets published on the internet within seconds. In case of newspapers there is a specific time limit for any news to be reported in any particular newspaper. Suppose the newspaper goes for printing at midnight, anything that happens after midnight is going to most probably get published the next day. In these sorts of situation the newspaper offers stale news to the readers who have already accessed the online news.
Any newspaper get published once, twice or maximum thrice a day. On the other hand e-news usually gets updated several times in 24 hours.
If one has accesses to the internet, one does not have to wait for the delivery man to deliver the newspaper.
E-news is considered to save paper and help at conservation of nature.
Cons of the online news
The online news has some disadvantages but those are mainly for the newspaper publishers. The rates of subscriptions and advertisements are greatly reduced in case of online news. This implies that as the number of readers of online news increases the revenue generation of the newspaper publisher is falling drastically.
Ways for the newspapers to survive
There are only a few ways that the newspapers can resort to for surviving the blow of the e-news. Some of the newspapers charge subscription to the readers that like to read more than what is offered for free. There is just a link for "more" which can be activated and operational after paying some subscription charges. If you do not pay the subscription the "more" link cannot be activated.
Most of the newspaper publishers have realized that if they want the newspaper to survive they have to publish the newspaper in print as well as online on the internet.
The iPad from Apple has brought some hope for the newspapers. There are applications that allow the iPad user to access the internet and the newspapers too.
Nowadays it becomes necessary for the newspaper to make a unique offering to its readers.
The other way for the newspaper publishers to survive is through blogging. There are chances that levying subscription can reduce the revenue generated but at the same it is also seen that unique blogs can bring a lot of business to the newspaper publisher.
When you want to find out about events coming up in your area, the weather, sports, politics, business, or any other area of interest, you should look for Online news that can keep you posted about this kind of thing. When you want to know about things going on in your area that you can enjoy with your friends and your family members, I think that you should go to the web site of a local entertainment publication and see if you can find the news you want to find on their calendar of events.
If you are curious for news about the weather, just head to a page that focuses on weather news and punch in your zip code; if you do that, you should get all the info you need to find out about what the weather is going to do over the coming days and weeks in next to no time at all. If you have an event coming up or you are offering a new service, or something like that, you should post some Online news of your own so that the people who would be interested in your event, products, or services can find out more about it and take advantage of what you are offering.
If you need to know about Online news in regards to politics, then you should check out the web sites of some of the major world news networks so that you can find out what is going on in your country and internationally in terms of politics. There are lots of different sources of this type of info available to people like you, so I think that you should make sure to check out a few different ones before you decide on the source of news that you are going to visit consistently to keep informed about politics and world news. Once you find a good source of Online news, I think that you should refer it to your friends and family members who are interested in the same things that you are so that they can enjoy a good source of news as well. If you just take a second to shoot them an email to their in boxes, you can let them know about some of the great sources of Online news in no time flat.